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Develops and executes comprehensive social media strategies to enhance brand visibility, engagement, and growth across platforms such as Instagram, Facebook, LinkedIn, X (Twitter), and TikTok.
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Oversees the creation, curation, and scheduling of high-quality content, including graphics, videos, reels, and written posts that align with the brand's voice, marketing goals, and audience interests.
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Monitors social media trends, competitor activity, and platform algorithm changes to inform ongoing campaign optimization and ensure best-in-class content performance.
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Manages day-to-day community engagement by responding to comments, messages, and mentions, fostering a loyal and interactive online following.
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Collaborates with marketing, design, and product teams to support promotional launches, events, partnerships, and seasonal campaigns with cohesive social storytelling.
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Analyzes and reports on key performance metrics (KPIs) such as reach, engagement, follower growth, CTR, and conversions using tools like Meta Business Suite, Sprout Social, or Google Analytics.
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Identifies growth opportunities through paid social advertising, influencer partnerships, and content boosts, ensuring ROI-driven strategy execution.
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Ensures consistent brand representation and adherence to tone and content guidelines across all social channels.
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Stays current with emerging technologies, tools, and platform updates to continuously innovate and refine the brand’s digital presence.
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Leads or mentors junior team members, freelancers, or content creators, providing guidance on creative direction, brand standards, and publishing workflows.
