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Develop and execute retail-focused marketing strategies to drive visibility, foot traffic, and sales for beauty and cosmetic products across stores and key retail partners.
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Collaborate closely with sales, brand, and merchandising teams to align trade marketing initiatives with brand objectives and commercial goals.
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Plan and implement in-store promotions, product displays, and point-of-sale materials to enhance shopper experience and brand impact.
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Analyze market trends, shopper behavior, and competitor activity to refine retail strategies and maximize return on investment.
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Coordinate with retail partners and distributors to ensure timely and impactful execution of campaigns across all retail channels.
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Manage trade marketing budgets, timelines, and resources, ensuring cost-effective deployment and performance tracking.
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Monitor campaign effectiveness using sales data, KPIs, and customer feedback, and prepare detailed performance reports for management.
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Lead the development of training materials and retail staff engagement programs to ensure consistent brand messaging and product knowledge.
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Organize and support events, product launches, and promotional activities to boost brand presence and retail engagement.
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Maintain up-to-date knowledge of beauty industry trends, shopper insights, and innovation in retail marketing techniques.
