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Plan and purchase media space across platforms such as social media, search engines, TV, radio, and print
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Negotiate rates and contracts with media vendors to achieve the best value
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Monitor and optimize media campaigns based on performance metrics and KPIs
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Collaborate with marketing and creative teams to ensure cohesive campaign messaging
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Manage media budgets and ensure efficient allocation of resources
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Generate reports on campaign effectiveness and budget utilization
Key Skills:
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Media Buying & Planning
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Vendor Negotiation
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Budget Management
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Data Analysis & Reporting
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Digital Advertising Platforms (e.g., Google Ads, Facebook Ads)
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Cross-Channel Marketing
