Position Overview:
We are seeking a strategic and performance-driven Senior Campaign Manager to lead data-centric marketing campaigns within our Data Solutions (DS) division. This role requires a mix of marketing expertise, analytical thinking, and team leadership to design and execute multi-channel campaigns that drive measurable results and brand impact.
Key Responsibilities:
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Develop and lead end-to-end marketing campaigns focused on promoting data-driven products and services.
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Translate business goals into actionable campaign strategies across digital, social, email, and offline channels.
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Collaborate with cross-functional teams including product, sales, analytics, and creative to ensure message alignment and campaign effectiveness.
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Monitor and optimize campaign performance through KPIs, using insights to adjust strategy in real-time.
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Manage budgets, timelines, and resources to deliver campaigns on schedule and within scope.
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Report campaign outcomes to stakeholders and recommend strategic improvements.
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Stay current on industry trends, emerging platforms, and customer behavior to inform innovation in campaign planning.
Required Skills & Qualifications:
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Bachelor’s degree in Marketing, Communications, Business, or a related field.
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5+ years of experience in campaign management, ideally within tech, SaaS, or data-driven environments.
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Strong grasp of marketing automation tools (e.g., HubSpot, Marketo) and analytics platforms (e.g., Google Analytics, Tableau).
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Proven ability to manage multiple campaigns with competing priorities.
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Exceptional communication and project management skills.
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Data-driven mindset with a strong understanding of customer segmentation and ROI-focused marketing.
Preferred Qualifications:
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Experience in B2B marketing or enterprise data products.
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Familiarity with CRM systems such as Salesforce.
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Leadership experience or mentoring junior marketing staff.
