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Develop, implement, and manage comprehensive digital marketing campaigns across paid channels (such as PPC, social media ads, display advertising) and organic channels (SEO, content marketing, social media management).
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Analyze market trends and audience behavior to optimize campaign targeting, increase engagement, and maximize return on investment (ROI).
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Conduct keyword research, optimize website content, and execute SEO strategies to improve organic search rankings and increase website traffic.
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Create and manage paid advertising campaigns on platforms like Google Ads, Facebook Ads, Instagram, LinkedIn, and others, ensuring budget efficiency and campaign effectiveness.
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Monitor, track, and report on campaign performance metrics, using analytics tools to provide actionable insights and recommendations for continuous improvement.
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Collaborate with content creators, designers, and product teams to produce engaging and relevant marketing materials aligned with brand guidelines.
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Manage social media accounts by developing organic content strategies, increasing follower engagement, and fostering community growth.
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Stay updated with the latest digital marketing trends, tools, and best practices to maintain competitive advantage and innovate marketing approaches.
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Coordinate A/B testing, landing page optimization, and conversion rate optimization (CRO) to enhance campaign outcomes.
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Ensure compliance with digital marketing policies, privacy regulations, and advertising standards across all campaigns.
