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Lead regional or national sales operations for the fish feed division, focusing on achieving revenue targets and expanding market share across aquaculture sectors.
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Oversee and guide the technical support team to ensure farmers, dealers, and distributors receive expert consultation on feed application, farm management, and optimal fish health practices.
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Develop and execute strategic sales plans in alignment with company objectives, market dynamics, and seasonal aquaculture trends.
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Monitor competitor activity and customer preferences to adjust product positioning, pricing, and promotional strategies effectively.
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Collaborate with R&D and production units to communicate field-level feedback and ensure continuous product improvement and innovation.
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Build strong relationships with key clients, fish farmers, hatcheries, and industry stakeholders to promote brand loyalty and long-term partnerships.
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Conduct regular on-site farm visits to troubleshoot issues, demonstrate product performance, and provide technical training to customers and sales teams.
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Ensure team performance through regular reviews, coaching, and motivation, while setting clear targets and KPIs for both sales and technical teams.
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Represent the company at aquaculture expos, technical seminars, and trade events to build brand recognition and share technological advancements.
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Maintain up-to-date knowledge of aquaculture nutrition, farming practices, disease management, and regulatory guidelines to provide expert-level support.
